EMC will sponsor teenage polar adventurer Parker Liautaud for a 397-mile South Pole trek to gather data to aid research on changing weather patterns.
The 19-year-old explorer will also attempt to set a world record as the fastest person to reach the Antarctic region by ski, EMC said Monday.
EMC created a DataLab platform to analyze and visualize the climate in Antarctica, Liautaud’s biometric data throughout the expedition and social media conversations about climate change.
“Big data creates endless possibilities for insight into our changing world,” said Jeremy Burton, executive vice president of product operations and marketing.
“Through analysis, we are able to extract meaning from data, making it more tangible and actionable,” Burton added.
According to the company, Liautaud will collect snow samples and then scientists will use these to examine Tritium, a radioactive form of water that can be used to date ice and water.